TROY “ESCALADE” JACKSON TO PARTNER WITH ONE® CONDOMS LEGEND™ BRAND IN THE
FIGHT AGAINST SEXUALLY TRANSMITTED DISEASES
- ESCALADE COMMITTED TO DELIVERING A MESSAGE OF SAFETY FIRST TO YOUNG
ADULT MARKET–
BOSTON – February 11, 2008 – Legendary street-baller Troy “Escalade” Jackson has signed on to become the latest celebrity endorser of ONE® Condoms. Jackson, who is represented by Industrial Park Entertainment, will be endorsing the larger sized specifically the Legend™ line as part of his fight against STI’s and HIV/AIDS.
Jackson has long been passionate about the fight against HIV/AIDS and other STI’s since losing a brother to AIDS back in the late 1980’s. He will be working with the brand to raise awareness about the increased rates of
transmission and the simple preventative measure of using a condoms to reduce these rates. Jackson will also be making quarterly donations of 5,000 ONE condoms to various health centers and non-profits nationwide, the first of which is going to Crossroads Clinic in Jackson, Mississippi.
“To align myself with a trusted, premium brand like ONE Legend in the fight against HIV/AIDS is really exciting,” stated Troy “Escalade” Jackson. “I have a very personal connection to the battle against this disease and
with transmission rates soaring, now is the time for me to take action, encourage smart sexual behavior, and impress upon people that condom use is absolute and non-negotiable.”
Jackson will be participating in community outreach programs and events throughout the country bringing his message of condom use to inner-cities, colleges and universities and suburban areas alike.
“We could not be happier to have Troy “Escalade” Jackson, a well respected athlete and community leader, endorse our ONE Legend brand,” commented Davin Wedel, Founder and President of Global Protection, makers of ONE Condoms. “Partnering with him, based on his passion, firsthand knowledge of the
devastation HIV/AIDS causes, and overall respectability within the community is absolutely the right thing to do. We look forward to a long relationship with Escalade.”
For a list of appearances by Troy “Escalade” Jackson, please go to www.onecondoms.com <http://www.onecondoms.com/> . Jackson is currently available for interviews.
Global Protection Corp., a privately held company founded in 1987, pioneered the integration of condoms into popular culture with the mission of making condoms socially acceptable. Global Protection partners with some of the biggest retailers/e-retailers in the nation among them CVS, Walgreens, Eckerds, Albertsons, Jewel-Osco, Savon, and www.drugstore.com <http://www.drugstore.com> - to deliver superior products to the public.
The Company’s distinctive Pleasure Plus® , Night Light® , and ONE® Condoms brands incorporate advanced, proprietary product design with leading-edge manufacturing technology, and bring evolution to the retail condom category. With a strong and vital presence in the non-profit healthcare industry, Global Protection Corp. also maintains its dedication to education and the prevention of disease and unwanted pregnancy, especially among at-risk populations. |